HIPAA Notice
NOTICE OF PRIVACY PRACTICES
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE
USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION.
PLEASE REVIEW IT CAREFULLY.
OUR LEGAL DUTY
We are required by applicable federal and state law to maintain
the privacy of your health information. We are also required to
give you this Notice about our privacy practices, our legal duties,
and your rights concerning your health information. We must follow
the privacy practices that are described in this Notice while it is
in effect. This Notice took effect April 14, 2003, and will remain
in effect until we replace it.
CHANGES TO THIS NOTICE
We will abide by the terms of the Notice currently in effect. We
reserve the right to change the terms of this Notice and to make
the new notice provisions effective for all protected health
information that we maintain. An updated version of the Notice may
be obtained on-line at www.nationalvision.com or from the Privacy
Officer, whose address is provided at the end of this Notice.
Updated versions are also available at any of our retail vision
centers.
NOTICE EFFECTIVE DATE
The effective date of this Notice is April 14, 2003.
You may request a copy of our Notice at any time. For more
information about our privacy practices, or for additional copies
of this Notice, please contact us using the information listed at
the end of this Notice.
USES AND DISCLOSURES OF HEALTH INFORMATION
We disclose health information about you for treatment, payment,
and healthcare operations. We also use the information for these
purposes. For example:
Treatment: We may use your health information to
provide optical goods and services to you. For example, we may
disclose your health information to an optometrist or other
healthcare provider providing treatment to you in order to: (a)
provide, coordinate, or manage the healthcare and related services
that are provided to you by healthcare practitioners; (b) enable
your healthcare providers to consult among themselves about your
vision; (c) refer you to a new healthcare provider; or (d) to
contact you in the event of a product recall. We may also use your
health information for these purposes.
Payment: We may use and disclose medical
information about you in order to be paid for the optical goods and
services rendered to you. This may include contacting your health
insurer to determine the existence of insurance coverage for the
optical goods and services you receive, sending copies of excerpts
of your health information to your health insurer to receive
payment, and using your health information for our own internal
management of the billing process. By way of example, a bill sent
to your insurance company may include information that identifies
you and the procedures used to provide services to you.
Appointment Reminders and Treatment Alternatives:
We may use or disclose your health information to provide you with
appointment reminders (such as voicemail messages, email messages
postcards, or letters) or information about treatment alternatives
or other health-related benefits and services that may be of
interest to you. We may also use your health information to provide
you with information regarding services that we offer related to
your healthcare needs.
Healthcare Operations: We may use and disclose
your health information in connection with our healthcare
operations. Healthcare operations encompass all those activities
that we as an optical practice must do to run smoothly and
efficiently and specifically include activities such as quality
professionals, evaluating practitioner and provider performance,
and conducting training programs, accreditation, certification,
licensing or credentialing activities. For example, we may
periodically review your records, as well as those of other
customers, in connection with these activities. As part of our
healthcare operations, it may also become necessary for us to use
and disclose your health information in connection with the
healthcare operations of another company that has a relationship
with you, such as an HMO.
Business Associate: We may use and disclose
certain medical information about you to our business associates. A
business associate is an individual or entity under contract with
us to perform or assist us in performing a function or activity
that requires us to disclose your health information to them.
Examples of business associates include, but are not limited to,
consultants, accountants, lawyers and third-party billing
companies. We require the business associate to protect the
confidentiality of your health information.
To You, Your Family and Friends: We must disclose
your health information to you, as described in the Information
Rights section of this Notice. We may disclose your health
information to a family member, friend or other person to help with
your healthcare or with payment for your healthcare, but only if
you agree or do not object that we may do so or, if you are not
able to agree, if it is necessary in our professional
judgment.
Persons Involved in Care: We may use or disclose
health information to notify, or assist in the notification of
(including identifying or locating) a family member, your personal
representative or another person responsible for assisting you to
obtain healthcare services. If you are present, then prior to use
or disclosure of your health information, we will provide you with
an opportunity to object to such uses or disclosures. In the event
you become incapacitated, or during an emergency, we may disclose
your health information to others, including healthcare providers,
on the basis of our professional judgment. We will also use our
professional judgment and our experience with common practice to
make reasonable inferences in your best interest in allowing a
person to pick up eyewear, medical supplies or forms of health
information.
Required by Law: We may disclose your health
information when we are required to do so by law, including
disclosures for use in judicial and administrative proceedings, or
to law enforcement officials, or to the proper authorities if we
reasonably believe that you are a possible victim of abuse,
neglect, or domestic violence or the possible victim of other
crimes.
Public Health: We may use or disclose your health
information in connection with public health activities, health
oversight activities, and with worker's compensation matters. We
may also disclose your health information to the extent necessary
to avert a serious threat to your health or safety or the health or
safety of others.
National Security: We may disclose to military
authorities the health information of Armed Forces personnel under
certain circumstances. We may disclose to authorize federal
officials health information required for lawful intelligence,
counterintelligence, and other national security activities. We may
disclose protected health information to a correctional institution
or law enforcement official having lawful custody of an inmate or
patient.
State Laws: The laws of the state where you are
receiving your optical goods and services may provide greater
rights to you.
Your Authorization: In addition to our use and
disclosure of your health information for the purpose described
above, you may give us written authorization to use your health
information or to disclose it to anyone for any purpose. If you
give us an authorization, you may revoke it in writing at any time.
Your revocation will not affect any use or disclosures permitted by
your authorization while it was in effect. Unless you give us a
written authorization, we cannot use or disclose your health
information for any reason except those described in this
Notice.
YOUR INFORMATION RIGHTS
Although all records concerning your goods and services obtained from us are our property, you have the following rights concerning your information.
Right to Request Restrictions: You have the
right to request restrictions on certain uses and disclosures of
your information. We are not required to honor your request. We
encourage you to make these requests in writing.
Right to Confidential Communications: You have the right
to receive confidential communications of your information by
alternative means or at alternative locations. For example, you may
request that we contact you only at work or my mail. We require
that you make this request in writing.
Right to Inspect and Copy: You have the right to inspect
and copy your information in most circumstances. We require that
you make this request in writing.
Right to Amend: You have the right to amend your
health information in circumstances where you believe that
information is inaccurate or incomplete. We require that you make
this request in writing, and that you tell us why you believe that
we should amend your information.
Right to an Accounting: You have the right to request and
obtain an accounting of certain disclosures of your information.
You must make this request in writing.
Right to Obtain Copy: You have the right to obtain a paper
copy of this Notice upon request.
A request to exercise any of these rights must be submitted to the
Privacy Officer. Forms to help you make your request are available
on-line at www.nationalvision.com or from
the Privacy Officer. You may also obtain paper copies of these
forms from us.
FOR MORE INFORMATION OR TO REPORT A PROBLEM
If you have questions and would like additional information, you may contact the Privacy Officer at 770-822-3600. If you believe your privacy rights have been violated, you may file a complaint with us or with the Secretary of the Department of Health and Human Services, Office of Civil Rights, HIPAA, 200 Independence Avenue, S.W., Washington, DC 20201. To file a complaint with us, please contact: Privacy Officer, National Vision, Inc., 296 Grayson Highway, Lawrenceville, GA 30046. All complaints must be submitted in writing. Forms also are available on-line at www.nationalvision.com and can be submitted by e-mail to: privacyofficer@nationalvision.com or by fax to 770-822-6206. There will be no retaliation for filing a complaint.



